James O. Fraioli -- Culinary Book Creations

Custom Publishing vs
Traditional Printing

Custom Publishing:
As a client of CBC, you cover all costs associated with producing and printing your book. In turn, you have complete decision control on all editorial and artistic aspects as well as the rights to and sales of your boosk. The return on investment is far greater than any payment you will receive from a publisher. The time line is fast and customized to your needs.

Publisher Publishes Your Book:
The publisher evaluates your cookbook proposal and sample food photography and recipes (which you must assemble and submit at your cost). The majority of cookbook proposals today get rejected. The reality is cookbook competition is extremely fierce, and you'll need a celebrity chef or a major television/movie personality to co-author to give yourself an advantage. If you don't have such connections, you'll need a world renowned restaurant or chef to guarantee a publisher there will be mass-market appeal. Often, a publisher will make you sign a book buyback agreement stating you and/or your restaurant will purchase copies of your own book at a discount. In the slim chance a publisher does agree to publish your book, the publisher controls all phases of production. They cover all costs associated with producing and printing the book, and have final say on all editorial and artistic decisions, including recipes, photography, design, layout and cover design. The publisher may pay you a royalty on each book sold (a very small percentage of the retail cover price). You may also receive an advance royalty payment upon signing the publisher's publishing agreement, often a small figure over a long period of time.

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