The Founder: James O. Fraioli

James O. Fraioli (pronounced "fray-o-lee") is an award-winning cookbook specialist. He is the published author of 17 titles, with additional cookbooks currently in production.

Seasoned, skilled and recognized for both the speed and grace of his writing, Fraioli's cookbooks have garnered numerous literary and design awards, and have been featured on The Food Network, The Ellen DeGeneres Show, and given as gifts to members of The White House staff. The author is notorious for teaming up with celebrity chefs and world-renowned restaurants to showcase the best the culinary world has to offer. Participating chefs over the years include James Beard award-winners John Ash, Tom Douglas, Bradley Ogden, Jacques Pepin, and Holly Smith, as well as Emeril Lagasse, Roy Yamaguchi and Martin Yan. Fraioli's cookbooks have also appeared on dozens of national radio shows, including Martha Stewart Living Radio, Food Talk with Rocco DiSpirito, The Gene Burns Show, and The Tom Douglas Show. The author's beautiful and well-crafted books, continually noted for their exceptional prose, high-production value, exquisite photography, and savory subject matter, have received further praise from such esteemed periodicals as Forbes Traveler, Reader's Digest, The San Francisco Chronicle and The New York Times.

In 1991, Fraioli was accepted into the highly competitive Entrepreneur Program at the University of Southern California, where he earned one of the prestigious "Business Plan of the Year" awards. Today, Fraioli infuses business acumen with a natural talent for writing and book packaging, which proves to be a winning combination, especially when marketing and promoting his work for increased exposure and book sales.

Prior to his successful book publishing career, Fraioli served as a contributing writer and editor for more than 20 magazine publications, and has more than 250 feature articles to his credit. He also spent ten years in the film industry for Walt Disney, Warner Bros, and Fox, and has produced programming for Discovery Channel and National Geographic Television.

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